We came up with a lot of ideas to start before narrowing down to the postage stamp with “roots” design that became the final.
Once the logo came together, we designed other collateral using a vibrant color scheme for support.
We also created social media templates and style guides.
And created psd files for their website which they built according to our specs.
Discovering Routes Branding
This was an all encompassing project for a TV show that followed two Filipino American siblings back to the Philippines to discover their heritage. We designed the logo and determined fonts and colors, as well as designed credit beds, social media templates, and swag.