I really enjoyed working on the mock ups for this rebranding project. The mission was to bring back to life a mom & pop business located out of San Francisco that has been making all natural, organic soaps and beauty & healing products for decades. They used to have a brick and mortar shop, but gave it up years ago and have been working out of their home doing online sales here and there. My clients were excited by the idea of updating their brand to be more modern in order to capture some of the business bigger brands offering similar products have been getting.
Background: The company name “Beyond the Sea” was inspired by the Bobby Darin song of the same name, and they intended to keep the continuity of the name. Their original branding included an image of a mermaid, and wanted to keep her in the logo. They wanted to stress the value of their product, and their commitment to using natural ingredients. I absorbed those criteria and applied a few of my own desires to the project. I wanted to make sure the product would stand out on a shelf with similar products; I wanted to make it feel as light-hearted as the song is; I wanted to incorporate bold but natural colors and patterns; I wanted to use materials that felt or looked natural or handmade.
Step one was defining the color palette. I put together a pinterest board with some inspiring images and color samples to get me going. I chose faded beach colors that I felt were relaxed and fun, and that I felt worked well together.
Then I made a few patterns that worked with those colors. 2 kinds of waves, shells, and kelp. I could make so many more patterns like this. It was a lot of fun.
Next, I set up a few mock ups based on the products they had available, so, soaps, a spritzer, body butter, and moisturizer. The labels would ideally be printed on a natural, possibly even handmade paper. There are two layers, first the patterned paper underneath, topped with a with a sandlike patterned, cream paper for the product info to be printed on.
Finally, I made a website front page mock-up to show what style site I had in mind for showcasing their product. I grabbed a stock soap image, but preferably would have actual product images in that hero space. I incorporated the patterns and colors I made in both the background, and for some fun hover effects.
I was a really fun project, and look forward to digging deeper when it comes time to realize the mock ups into actual products.