I just finished up another piece, this time a baby shower invitation. The art direction was very simple: they are expecting a boy, the mom is using teal as her primary color, and she loves zebra stripes. So, working with that criteria, I picked a hue of teal I liked, paired it with a nice opposite salmon-like tone, and threw in a nice warm gray/clay color to work as a neutral balance. To make the zebra striped background, I printed a 50% gray over the teal, as I thought black was going to be too harsh for anything baby related. The font I chose for the header is “Weston,” and I really liked how it was almost block-like, but still had the nice rounded edges. Literally reminding me of the blocks I used as a child. The body copy is “Banda,” which I felt matched the header copy, and looked complimentary to Weston when in lower case (the Weston I have does not have a lower case option).
Once we finalized the design, I gave my client 2 options. One was to just print the image as is, the other, more obviously awesome option, is to take that design and use cut paper to add some texture and dimension to the invite. My client readily agreed that the more tactile option was the way to go, so got to work converting my proof into the cuttable sheets based on the different shades of card stock I bought.