I recently worked on a project for an entrepreneur who has a few apps out there, but the most recent one is called ifAnyone. It’s a Facebook app that you can program to search through your news feed for keywords you find relevant, so that in case your stream is too much to keep up with, you won’t miss anything that you might actually be interested in. It’s a clever way to sort through the onslaught of Facebook data out there.
My charge was to help him set up a landing page that would quickly describe the program and link directly to the in-Facebook app. He asked for “friendly and professional” and after a few ideas back and forth, the final result ended up having bright cartoon elements, both with little Facebook cartoon avatars and the star blast background, while still holding up a straight-forward, easy to read layout. I had fun creating the little characters (always nice to get in a little illustration where you can). I also had fun with the mock names, which I was glad my client was on board to play around with.
I also made business cards utilizing most of the graphic elements of the landing page for a cohesive branding.