Family Greetings in Retro Travel Postcard Style

Cards, Design, Illustration, New Piece, Print

Day Care Project final web

I worked on a project recently that was a lot of fun. A mother whose child attends a small daycare center wanted to pull together a unique thank you gift for the class’s teachers. She found a board she really liked on Etsy, and thought it would be fun to have pictures of the families to pin onto it. We got to talking and the idea expanded to be not just family photos, but vintage inspired travel postcard themed cards with a greeting of their choice on it. Each family had a fun story or background that we could highlight, so I whipped up a textured template (working with a limited palette that went well with the board she’d found) and I made a bunch of fun graphics to include on each family’s card. I also aged the photos a bit to make them fit in with the retro style a bit more.

Day Care Photos Lutz

Father came from Hawaii, and they love to surf!

They love to be outdoors, especially their garden.

They love to be outdoors, especially their garden.

Mom is from Trinidad and Father is from Norway, so they can never decide between skiing and surfing.

Mom is from Trinidad and Father is from Norway, so they can never decide between skiing and surfing.

Parents are from Taiwan and New Jersey - their love met in the middle. Can't forget the dog!

Parents are from Taiwan and New Jersey – their love met in the middle. They love biking and hiking, too.

All their love, from Switzerland.

All their love, from Switzerland.

We have a rivalry on our hands! Also, can't forget the dog.

We have a rivalry on our hands! Also, can’t forget the dog.

Both parents are basically professional dancers, both ballroom and swing.

Both parents are basically professional dancers, both ballroom and swing.

Can't forget the Frozen fans. (image blurred by family's request).

Can’t forget the Frozen fans. (image blurred by family’s request).

A very fun, personalized gift for the teachers. They loved it so much they plan on keeping it in the classroom even after the current class has moved on.

It was a lot of fun coming up with graphics for each family and having it work with the theme. I liked the color palette a lot, too. Would be fun to make more graphics like this.

Oh, here’s the backside, where the family’s wrote their personalized messages. Complete with custom stamp and post office marker.

Print

Blocks Themed Birth Announcement

Cards, Illustration, New Piece, Print

Luke Announcements

Just finished the second in a series of birth announcements for my client (isn’t that the nicest way to say I’m making the announcement card for their second child, too?). Last time, we went with the owl theme in their nursery which I made into a little pop-up card. This time, I decided to do blocks, the ubiquitous childhood theme (that I adored oh so much as a child). I used some bright and warm colors, and found this amazing wood grain cardstock that added a wonderful texture to the block shapes. Putting my wonderful die cutting machine to work once again, I pieced together this new card on a light striped cream colored background that labeled what age each photo was taken at.

Baby Shower Invite

Design, Invitations, New Piece, Print

BabyShowerInvite_06-13

I just finished up another piece, this time a baby shower invitation. The art direction was very simple: they are expecting a boy, the mom is using teal as her primary color, and she loves zebra stripes. So, working with that criteria, I picked a hue of teal I liked, paired it with a nice opposite  salmon-like tone, and threw in a nice warm gray/clay color to work as a neutral balance. To make the zebra striped background, I printed a 50% gray over the teal, as I thought black was going to be too harsh for anything baby related. The font I chose for the header is “Weston,” and I really liked how it was almost block-like, but still had the nice rounded edges. Literally reminding me of the blocks I used as a child. The body copy is “Banda,” which I felt matched the header copy, and looked complimentary to Weston when in lower case (the Weston I have does not have a lower case option).

Once we finalized the design, I gave my client 2 options. One was to just print the image as is, the other, more obviously awesome option, is to take that design and use cut paper to add some texture and dimension to the invite. My client readily agreed that the more tactile option was the way to go, so got to work converting my proof into the cuttable sheets based on the different shades of card stock I bought.

Print

While it definitely takes more prep, time, and glue, I find the results with using the combo of printing and cutting to be worth the effort. 

working

Baby Announcement Card

Design, Invitations, New Piece, Print

My friend that I painted the mural in her baby’s room for did finally have her baby (oh… 5 months ago now). Just got the announcements out last week. I wanted to keep with her owl theme, so took one of guys from the wall and put him on this announcement (she named them all, but I don’t remember which one he is). I put my lovely die-cutting machine to work again to build his name into the branches of the tree, and she picked 4 pictures of him as he grew up from birth to 3 months, and they sort of grew up the tree from there.

I initially built it so that the whole tree and parts were glued down flat to the green background, but it seemed too flat, so I added a very small pop-up to the top half of the card. All the leaves (thank you again die-cutter) are glued down flat though.