West Alameda Business Association Branding

I had the pleasure of working with the West Alameda Business Association to update and restyle their branding to fit the revised but retro-centric new businesses over in Alameda. Leaning deeply into their 1930’s & 40’s roots, we defined a palette and style that paid homage to the military hay-day of Alameda’s past, but with modern touches. We have one logo for their business association and another inviting visitors to explore the west side of the island.

West Alameda Retro Logo 1940s Posey Tunnel anchor

We included images of the iconic Posey tube first and foremost, with a silhouette of the USS Hornet just behind, and the San Francisco skyline and ubiquitous foggy sky behind that. We included an anchor to bring all the maritime history together.

I used the font Modern Sans which felt right at home in the art deco/post art deco timeframe we were looking for.