I worked on a personal branding project for a client who made a move from Seattle to Monterey. I worked up a change of address card showing the move from “the Space Needle to the Cypress Needles” and worked in an illustration of one of my favorite trees here in California, the Monterey Cypress, using a California Craftsman style, with the warm earth tones, art nouveau inspired curves, and outlined shapes. I wanted the overall shape of the tree to parody the shape of the space needle, as I had originally thought a 2 sided mailer would look neat if they lined up, but changed the plan when I decided to make it a postcard instead of a stuffed mailer. The shapes are still similar, but I relaxed the curves of the tree which I think worked out much better in the long run.
Knowing my client loves the color cobalt blue, I worked that in to the overall branding, including envelopes, which I think will really pop when compared to other mail. I included a design for a regular natural colored envelope as well, matching the paper used for the letterhead, and printed a blue bordered version of her branding directly on the envelope.